Article Writing Blog

Write for the Non-Human Reader

Articles should be written to cater to two dissimilar types of readers - humans and search engine spiders. Each responds to information in their own ways. How one attains the best of both goes to the heart of your article strategy.

People want articles they read to be useful, timely, and relevant. Writing quality (with wit, persuasion, emotional images, etc.) matters to them. But that’s of no concern to the spiders. Readers who like what you’ve written are likely to come to your website - maybe even buy something. Yet, the benefits received from search engines are just as important.

Search spiders are attuned to links, keywords, and Page Rank (the popularity of sites that link to yours). Decide which keywords or recurring theme to build every article around before starting to write. That amplifies your search engine optimization (SEO) and pay-per-click (PPC) efforts. Multiple articles can draw attention to a wide array of pertinent terms.

• What Search Engines Do for Your Articles
• Track your keywords as they appear in posted articles
• Deliver links to you in response to relevant queries, thereby sending targeted traffic to the site
• Find your site through links from posting sites - particularly important for a new or low-traffic website
• Show the places that publish your articles
• Increase your Page Rank as high-quality links are established
• Raise your site in the rankings as more and more articles appear
• Decide Where to Submit your Articles

Who (human) are you writing for? Narrowly defining appropriate interest groups will dictate what spin to use. Unless that’s clear, blasting out articles is too hit or miss. For example, if writing about electronic games for children, your emphasis will be very different if written for parents, schools and institutions, or the kids themselves.

Clarity about your audience determines where to send your creative output. Article Marketing Academy http://www.promotewitharticles.com/howto.html offers extensive lists of where and how to post your articles.

You’ll soon learn which sites actually publish your contributions, and which drive traffic to your site. Your submission list keeps growing with every completed article (becoming more valuable to you all the time). At some point, your name-recognition and expert status kick in.

Watch Out for Contradictory Messages

Maintain a consistency of message from one articles to the next, that is also in synch with your website personality. If your article promises a mother lode of answers, make certain they can be easily found, once a reader visits your website. Confusing navigation or a sour note can quickly undo whatever good your article accomplished.

Recycle Your Articles to Work Harder

Posting your articles online is just the start. Even before you’ve written them, plan off-line ways to recycle that same information. When I write articles for clients, I encourage them to use it in as many ways as possible. Don’t neglect your customers who aren’t Internet savvy.

• Re-package Articles Multiple Ways
• Send to local publications as press releases or PR
• Submit to trade journals
• Create handouts to be provided at your store or with services
• Collect them into handouts or flyers to sell or give away
• Reformat them as hints, booklets, tutorials
• Incorporate them into speeches or classes
• Monitor the Results

A strategy only makes sense if you also keep track of what’s working. How many websites actually publish your article and link back to yours? (That’s easy to determine. Conduct a Google or Yahoo query with your article title in quotes. Continue to log where it appears for several months after posting.)

Spelling out an article promotion strategy makes your Internet and traditional promotions work smoothly together. And it assures that the needs of both search spiders and readers will be satisfied. The right time for planning is before starting to write any articles. I can help you with that. http://www.promotewitharticles.com/consult.html

Your carefully-crafted strategy assures that a steady flow of articles supports your multiple business goals. Best of all, you don’t have to wait long to see people and search engines responding to what you’ve written. That’s bound to pay off, and keep paying off…

Dr. Lynella Grant http://www.promotewitharticles.com - Article Marketing Academy - Promote yourself, business, website, or book with articles posted online. Author, Yellow Page Smarts, http://www.yellowpagesage.com/smarts.html (719) 395-9450

Article Marketing Builds Momentum and Traffic

When I started submitting articles to ezines and directories I was happy just to get an occasional article written and widely posted online. I assumed that was the point. But I’ve since learned about equally important considerations–like the Page Rank of the site where it appears.

Each article was written to inform and appeal to the human readers. Search engines were incidental in my mind. I wasn’t systematic about submitting new ones on a regular basis so they built momentum. Nor was I careful to emphasize my website’s keywords and principal theme. But I do now–it matters. Despite that, the articles already posted have been hard at work for me.

My list of places for submitting keeps expanding. And it’s further refined with every article posted. After a year and a half, that’s a large list (nearly a thousand). And I’m a known quantity with sites and ezines that consistently post my contributions. My best-received article to date shows 181 Google mentions (with their related incoming links).

Starting from Zero Online Visibility

I launched a new website mid-June, 2004, using article marketing as the primary traffic-building strategy (Yellow Page Sage, getting your Yellow Page ad and website working together). The first article was a strong one, getting 135 Google cites.

Over the next three months I wrote and posted seven articles related to Yellow Pages or Local Search. The website also provided extensive information about Yellow Page advertising by other authors–making it very sticky and content-rich.

Creating an Article 12-pack

After they were submitted to my list, I combined those seven articles with five of my prior marketing articles - twelve in all (with a link to each article). Instead of offering them as onesees, I now send the whole batch (letting the receiver pick what they want).

I prepared a letter offering the 12-pack, asking if they want to receive similar future ones. That letter is only sent to websites I’ve visited. I’d never offer it to a site unless there’s a good fit. Sending out the 12-pack is an ongoing activity, and another way to expand my list. Some websites have posted the whole set - twelve return links from one letter!

Surprise! Google Noticed me!

Since I was busy getting the site polished and launched, it caught me by surprise that in two months my Google Page Rank was 3/10 (the first time I checked). And the following month it had climbed to PR 4/10 - without doing anything but post seven articles. I didn’t yet realize it was getting extra mileage because of the strength of my list. So moving to PR 5/10 can’t be too far off, can it?

Then I started paying serious attention to Page Rank–the posting site’s AND mine. Page Rank shows the extra importance that Google gives to the number and popularity of websites linking to yours. Links from higher Page Rank pages elevate your Page Rank.

Two Things I didn’t Know When I Started Posting Articles

First - I posted my articles to get website traffic and incoming links (via the Sig at the end of each article). I treated every article appearance as equivalent. But Google doesn’t. All those articles appearing in high-Page-Rank directories were giving an extra boost to my score.

So I’ve re-assessed my list. Websites with higher Page Rank are now my “A List.” Articles that they publish are doing my Page Rank way more good than other places. Of course, I still need to post widely and pursue both types of links.

Second - I didn’t realize that the “Page Rank of a website” doesn’t exist. Every page on a site has its own Page Rank. (Although there are ways to make every page on the website share the same Page Rank, it’s not widely done.) So a home page with PR 7/10 that links to mine from a PR 3/10 interior page only provides a PR 3/10 link. That awareness influences who and how I link with other websites anymore. And it dictates the way I organize external links on my own websites.

Get a Free a Page Rank Tool

To assess other sites, you need a Page Rank tool. You can compare multiple sites at

http://www.phplivesupport.com/google_pagerank.php

Lilengine.com provides a free Page Rank Tool. Use theirs, or you can post it on your own website.

http://www.lilengine.com/tools/pagerank-tool.php

Articles Give your Ideas a High Profile all Over the Internet

The benefits of article marketing are well documented. And if it can build your Page Rank as well, it’s even a better use of your time. Start writing and posting articles that show your expertise. And start getting the traffic and attention you’d been wishing for.

Dr. Lynella Grant http://www.promotewitharticles.com Use posted articles to build your business Expert in the “body language of printed materials” Author, The Business Card Book and Yellow Page Smarts grant@promotewitharticles.com (719) 395-9450

Many people which in online business world find difficulties in searching long-term and continuous earnings.

According to research which have been done, one of the way of people market its product and become rich through internet are by writing articles.

Following will be explained about the ways to write article and market your product

First regulation :

Do not stop to look for and read other related articles that you prefer with your enthusiasm. With reading many articles, your knowledge and keywords will automaticly increase.

Second Regulation :

Searching the topic of interesting to make the topic mentioned as your article materials. Many sites providing the source of articles, for examples :

http://www.workoninternet.com

http://www.smartads.com

http://www.goarticles.com

Look for your inspiration there, and find interesting title and develop your mind.

Third regulation :

After getting materials to write article, make yours mind framework or map into diagram block or mind mapping. You can use or program of software that like mind mapping. Or you do it by yourself at a piece of paper.

Fourth regulation :

After mind framework work up, hence developing the mind framework as according to point of each mind block. Writing sanely and plausibility. Peoples always like to read article to feed them by informations and knowledges.

Fifth regulation :

After writing finish. Start to read again all content that you write. You can edit some mistakes and maybe something that on your mind have not been wrote yet.

Note : Title is a major matter to be paid attention. People usually like title with word opener likes: How to make money online? , 5 ways to improve your business skill. Title early influencing entire of article content which you write on. If reader frown upon your title, hence they not possible have a will to read the overall of your article.

After all articles You have been made, hence upload your article into your web hosting and start to publish it on internet.

Many sites providing a service to publish your article on internet for free and also at the certain price.

For example :

www.ideamarketers.com

In each published article, make sure to always put your box resources below which are contain your site links. If your article was accepted and getting many appreciation of reader. Hence they will always visit your sites. Therefore exploit this opportunity as good as possible in doing sales of you. If you sell e-book, hence each;every part of your writing is accompanied ation that contain the information links to your e-book sites. With note, don’t put down affliate links at your article or they would not respect you.

Author Resource Box

Handry Teguh is a web designer and articles publishers at http://www.buaya.com. And now his job was an IT Solution Consultant and Implementator in security and storages solutions of Multi Vendors Product like : CA, MICROSOFT, GFI, SYMANTEC, CCTV.

When you create your articles in TextPad format, something like Notepad, but much more versatile, you will have them in 65 characters across wrapped, just the right format. Then, when you are ready to submit your articles to web sites, you simply copy and paste the parts of the article into the web site you want to post on.

Use Textpad to format all of your email promotion, ezines, or articles to high traffic ezines or Web sites. This shareware program at www.textpad.com is free to use for some time, and you can buy it later. It can put all of your articles or other message into 65 characters across wrapped automatically.

Textpad formats my monthly ezine, “The BookCoach Says?” easily to reach over 3500 subscribers. It also keeps track of my list and when someone opts-in or opts-out, we use TextPad to locate the name in the files to add or subtract. I like it because we can send the ezine and articles straight from our office. To submit your own ezines or well-edited articles to opt-in ezines and Web sites, you will want this format unless you want HTML format.

While Textpad has no format like bold, or italics, this one program has helped me to produce and send out over 165 articles and 95 tips to share with more than 100 ePublishers and 980 Web sites (year one) and 21,000 (year four) with hyperlinks back to my sites. This is why I am #1 on www.google.com and 25 other search engines. You can have similar success.

Author’s Note: TextPad allows you to send all of your emails including documents within the email, so your readers can open and see all immediately. When people don’t have to download an attachment, they are more likely to open your emails. Think of the time saved.

From using this format, hundreds of thousands of targeted buyers eventually will come your way—to your Web site, ezine, or to your email address.

Judy Cullins ©2005 All Rights Reserved.

Judy Cullins, 20-year Book and Internet Marketing Coach works with small business people who want to make a difference in people’s lives, build their credibility and clients, and make a consistent life-long income. Author of 10 eBooks including “Write your eBook Fast,” “The Fast and Cheap Way to Explode Targeted Web Traffic,” and “Create your Web Site With Marketing Pizzazz,” she offers free help through her 2 monthly ezines, “The BookCoach Says…” and “Business Tip of the Month” at http://www.bookcoaching.com/opt-in.shtml and over 165 free articles. Email her at mailto:Judy@bookcoaching.com.

Writing and leveraging articles is my most successful strategy for promoting my Website and my speaking and consulting services. Visitors to your site from targeted articles tend to be higher quality leads than those from search engines, and potential buyers like to see that you’re published in many credible outlets.

Here are my recommendations to implement this strategy:

1. Write the article

This may sound self-evident, but a couple of pointers:

a) Keep it short, and make the language simple, especially if you’re targeting online outlets. People don’t read word for word on the Web - rather, they’ll scan the screen. Complex sentences and dense copy will lose readers fast.

b) Develop a template that can be easily customized for different target markets. My “Top Seven Ways to Tune Up your Website” has been parlayed into versions for over a dozen different industries. The essential points remain the same, and customizing simply involves adding specific examples.

2. Put it on your Website

One of the key goals of your Website should be to showcase your expertise. Content (combined with testimonials and success stories) is the best way to achieve this.

When adding articles to your site:

a) Include a clear reprint policy. This should state whether you allow articles to be reprinted, and if so, under what terms (including your byline, copyright, notification of use, etc.)

b) If you have a large number of articles, provide an index page that divides them into appropriate subject groupings, and gives a two-line description of each.

c) Create a byline with an enticing hook to get people to visit your Website. Mine refers to my popular free tipsheet “Beyond the Search Engines”, which lists 23 alternative ways to promote your site. This is far more powerful than a bland statement such as “Philippa Gamse is an internationally recognized . . .”

3. Research and offer it to appropriate venues

It’s critical to be very clear about your target audience, and how to reach them. Who are the economic buyers and decision makers that you’d like to be in front of, and what do they read? Do those sites or publications accept outside articles, and if so, what are their policies around doing so?

My assistant, Bonnie Jo Davis, runs my highly successful articles placement strategy. She provides a complete primer of her methodology, along with many online research sources at http://www.ArticlesThatSell.com/

4. Follow up links and references

It’s extremely important to measure the success of these efforts, both in terms of the traffic to your site, and its quality.

Check the “referring URL” section in your traffic reports, and follow links to you from any site that you don’t recognize. Often, site owners won’t inform you when they’ve used your material. So you want to ensure that you have been properly attributed. But also, thank the site owner. I recently sent a note toa university professor who had added some of my articles to his course reading list. His response? “I really like your ideas, and by the way, we’re looking for a speaker for our upcoming conference . . .”

The Proof of the Pudding . . .

Does all this work? Absolutely. One of my articles was recently highlighted as the “Cool Site of the Week” in Tekguide.net - an online technology and computer directory. But the page that it linked to was not mine, but PowerHomeBiz.com -another site that had featured this article. So I now have sites quoting sites that quote me . . . and that gets major brownie points in Google - the only remaining credible free search engine.

I was also recently hired to consult for a site in the auto industry after the owner had read my article in eDealershipnews.com. He said “I liked the article, I can see how you think, and I’d like some of that thinking for me”. No further selling required!

© 2003 Philippa Gamse. All rights reserved.

Philippa Gamse, CyberSpeaker, is a Web strategy consultant and professional speaker. Check out her free tipsheet for 23 ideas to promote your Website: http://www.CyberSpeaker.com/tipsheet.html Philippa can be reached at (831) 465-0317.