Article Writing Blog

Write for the Non-Human Reader

Articles should be written to cater to two dissimilar types of readers - humans and search engine spiders. Each responds to information in their own ways. How one attains the best of both goes to the heart of your article strategy.

People want articles they read to be useful, timely, and relevant. Writing quality (with wit, persuasion, emotional images, etc.) matters to them. But that’s of no concern to the spiders. Readers who like what you’ve written are likely to come to your website - maybe even buy something. Yet, the benefits received from search engines are just as important.

Search spiders are attuned to links, keywords, and Page Rank (the popularity of sites that link to yours). Decide which keywords or recurring theme to build every article around before starting to write. That amplifies your search engine optimization (SEO) and pay-per-click (PPC) efforts. Multiple articles can draw attention to a wide array of pertinent terms.

• What Search Engines Do for Your Articles
• Track your keywords as they appear in posted articles
• Deliver links to you in response to relevant queries, thereby sending targeted traffic to the site
• Find your site through links from posting sites - particularly important for a new or low-traffic website
• Show the places that publish your articles
• Increase your Page Rank as high-quality links are established
• Raise your site in the rankings as more and more articles appear
• Decide Where to Submit your Articles

Who (human) are you writing for? Narrowly defining appropriate interest groups will dictate what spin to use. Unless that’s clear, blasting out articles is too hit or miss. For example, if writing about electronic games for children, your emphasis will be very different if written for parents, schools and institutions, or the kids themselves.

Clarity about your audience determines where to send your creative output. Article Marketing Academy http://www.promotewitharticles.com/howto.html offers extensive lists of where and how to post your articles.

You’ll soon learn which sites actually publish your contributions, and which drive traffic to your site. Your submission list keeps growing with every completed article (becoming more valuable to you all the time). At some point, your name-recognition and expert status kick in.

Watch Out for Contradictory Messages

Maintain a consistency of message from one articles to the next, that is also in synch with your website personality. If your article promises a mother lode of answers, make certain they can be easily found, once a reader visits your website. Confusing navigation or a sour note can quickly undo whatever good your article accomplished.

Recycle Your Articles to Work Harder

Posting your articles online is just the start. Even before you’ve written them, plan off-line ways to recycle that same information. When I write articles for clients, I encourage them to use it in as many ways as possible. Don’t neglect your customers who aren’t Internet savvy.

• Re-package Articles Multiple Ways
• Send to local publications as press releases or PR
• Submit to trade journals
• Create handouts to be provided at your store or with services
• Collect them into handouts or flyers to sell or give away
• Reformat them as hints, booklets, tutorials
• Incorporate them into speeches or classes
• Monitor the Results

A strategy only makes sense if you also keep track of what’s working. How many websites actually publish your article and link back to yours? (That’s easy to determine. Conduct a Google or Yahoo query with your article title in quotes. Continue to log where it appears for several months after posting.)

Spelling out an article promotion strategy makes your Internet and traditional promotions work smoothly together. And it assures that the needs of both search spiders and readers will be satisfied. The right time for planning is before starting to write any articles. I can help you with that. http://www.promotewitharticles.com/consult.html

Your carefully-crafted strategy assures that a steady flow of articles supports your multiple business goals. Best of all, you don’t have to wait long to see people and search engines responding to what you’ve written. That’s bound to pay off, and keep paying off…

Dr. Lynella Grant http://www.promotewitharticles.com - Article Marketing Academy - Promote yourself, business, website, or book with articles posted online. Author, Yellow Page Smarts, http://www.yellowpagesage.com/smarts.html (719) 395-9450

Adsense is a program designed by Google to help publishers monetize their websites using high contextually-accurate ads. Adwords is the other side of the coin which allows any person to create an account with Google and bid on keywords or key phrases to have their ads appear in either the search results ad placements, or in content sites that display Adsense ads.

Over the past few months I’ve identified a group of authors, writers, and publishers that I call: “Adsense Authors.”

My definition of an Adsense Author: Any author that uses article marketing as a strategy to drive traffic to their website in order to drive their adsense ad revenue sales.

These “Adsense Authors” really understand how to fully leverage article marketing as a strategy like no other group of authors.

Here are the commonly shared traits of these authors:

• Their articles are short, between 200-600 words.
• The quantity of articles they produce are typically from 25-300; around a tightly focused niche topic.
• The TITLE of their articles are very keyword rich: the first two, three, or four words are the most important in rank. You won’t find these authors wasting the first 4 words of their title with non-keyword-rich words (such as “a” “how to” “top” “the” “of” etc).
• The BODY of their articles has high keyword density for the terms they are targeting.
• The KEYWORDS they use when submitting their articles are intelligently selected based on the overture or other keyword research tools; they are not haphazardly selected.
• They do not load up and bloat the guts of the BODY of their articles with links back to their sites; they know this slows down the acceptance of their articles for reprint by other publishers.
• Their articles are fun, fast, and easy to read. Often they will use bullets, numbered lists, and quick sub-heads to make the article easy to visually digest.
• Lastly, their RESOURCE BOX is brief with only one or two links in them: one link to their full website URL, and one anchored text link to a keyword of importance to their niche. They know that big, ego driven resource boxes slow down the viral nature of article marketing strategy.

Conclusion on Adsense Authoring

Adsense Authors have discovered the secrets behind fully unlocking the power of article marketing to drive enormous storms of organic traffic to their websites. They accomplish this with dozens to hundreds of tightly-focused niche articles, all reflecting high keyword value and research intelligence.

You won’t find any 3,000+ word articles or ego driven article content from an Adsense Author. They have only one purpose in mind: To drive massive amounts of traffic to their Adsense-based business model using article marketing as a key strategy.

Even if your goal in life has nothing to do with Adsense, you can definitely learn from today’s Adsense Authors on how to take Article Marketing to the next level of possibilities.

About The Author:

Christopher M. Knight invites you to submit your best articles for massive exposure to the high-traffic EzineArticles.com directory. When you submit your articles to EzineArticles.com, your articles will be picked up by ezine publishers who will reprint your articles with your content and links in tact giving you traffic surges to help you increase your sales. To submit your article, setup a membership account today: http://EzineArticles.com/submit/